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A Lange and Sohne Watches Twitter goes into battle

09 Aug 2010

Microblogging service Twitter is a central hub of geek chatter,A Lange and Sohne Watches, and if there’s anything geeks love to chatter about, it’s Apple news.

Consequently, Twitter has bolstered its servers in anticipation of Monday’s Worldwide Developers Conference (WWDC), at which healthy doses of Steve Jobs announcements are expected.

“We are expecting approximately 10 times our normal daily traffic so we’ve made some plans to accommodate this dramatic surge,OMEGA Watches,” a post on the company blog explained. Last year at WWDC,Hermes Watches, the service crashed–as it’s often prone to do.

In an extreme situation, the service can go into a “gray mode” that eliminates all but the most essential features. It’s also partnered with aggregation service Summize and is encouraging particularly news-hungry Twitterers to check there for updates from Jobs & co. rather than just hitting reload on Twitter–and hence swamping the servers.

Read any media card in the known universe for $17

29 Aug 2010

Okay, I know what you’re thinking: There are 80 different kinds of memory cards?! Well, if you count up all the variants of the major formats and, um, carry the one… hmm, I still don’t get anywhere near 80. But better safe than sorry, right? This could be the last card reader you’ll ever need–until those pinheads come up with yet another format (MiniMicro SD, anyone?).

The card reader is compatible with Windows and
Mac systems and supports USB 2.0 and 1.1. It’s available in black or white. [via Gizmodo]

Over the years I’ve amassed a diverse collection of memory cards, from moldy old SmartMedia to brand-spankin’-new microSD. The iMONO 80-in-1 High Speed Card Reader accommodates them all–and then some. You can pick one up for a mere $17 plus shipping.

Find more deals, coupon codes, and bargains on CNET’s Shopper.com.

(Credit:
Brando)

More Windows speed tweaks

24 Aug 2010

Shut down Vista's Aero interface by choosing Windows Classic in the Themes drop-down menu of the Personalization dialog box.

Uninstall the Windows components you don’t use: In XP, click Start > Control Panel > Add or Remove Programs, choose Add/Remove Windows Components in the left pane, uncheck the components you can do without (MSN Explorer is a prime candidate), click Next and then Finish when the components are removed, and close Add or Remove Programs.

Monday: move your e-mail out of Outlook and onto your hard drive or other local storage.

Disable remote services: If you never need to access the system over a network, nor have anyone else do so (for help troubleshooting a problem, for example), you can free up some Windows resources by turning these features off. In Windows XP Pro, click Start > Control Panel > System and Maintenance (in Category view) > System > Remote, uncheck the options under Remote Assistance and Desktop Sharing, and click OK (note that these settings aren’t available in XP Home).

To get rid of these space-wasters in Vista, press the Windows key, type programs and features, press Enter, click Turn Windows features on or off in the left pane, uncheck the options you don’t need, and click OK.

Deactivate System Restore: If you prefer to use a backup method other than the one built into Windows, you can disable this feature. Just keep in mind that if you go completely backup-less, you’ll lose data. Maybe not today, and maybe not next week, but someday. Eventually Windows and your applications will crash–guaranteed.

Vista’s Aero interface is one of the few things that most people (including me) like about the operating system, but you can improve your system’s performance by going with the old-style Windows look. To do so, press the Windows key, type personalization, and press Enter. Click Theme, choose Windows Classic in the drop-down menu, click OK, and close the Personalization applet.

Turn off unneeded apps in the system tray: Most of the start-up apps that have slipped their icons into your system tray are superfluous. To disable them, right-click the icon, choose its Settings option (it may be called something similar), and uncheck the option to start the program with Windows.

On Monday I described some simple ways to improve the performance of Windows XP and Vista. Since there’s no such thing as a too-fast Windows PC, I’m returning to the subject with a handful of additional Windows speedup tips.

In Windows XP you can shut off System Restore by clicking Start > Control Panel > Performance and Maintenance (in Category view) > System > System Restore. Check Turn off System Restore, and click OK. Next, return to Control Panel and choose Administrative Tools > Services, click or double-click System Restore Service, select Stop, and close the window.

Do the same in Vista by pressing the Windows key, typing backup and restore center, and pressing Enter. Click Create a restore point or change settings in the left pane, uncheck your hard drive under Automatic restore points on the System Protection tab, click Turn Off System Restore at the scary warning, click OK, and close the Backup and Restore Center.

Disable System Restore in Windows XP by checking this option in the System Properties dialog box.

Lose the themes: If you followed the advice in my previous post to set Windows for best performance in the Visual Effects dialog box, you disabled themes, but you didn’t stop the service associated with them. In XP, click Start > Control Panel > Administrative Tools > Services, click or double-click Themes, and choose Stop.

Disable remote-access features in the System Properties dialog box to improve Windows' performance.

To disable these remote features in Vista, press the Windows key and type system, press the down arrow until System is highlighted, and press Enter. Click Remote settings in the left pane, and under the Remote tab in the System Properties dialog box, uncheck the option under Remote Assistance. In the Remote desktop section, click Don’t allow connections to this computer, and click OK.

Exclusive video Hands-on with the Canon XSi

23 Aug 2010

You’ve read the blog, now see the video. Starring Phil and Canon’s new consumer dSLR, the EOS Rebel XSi.

Bringing seapower to the fight against global warm

23 Aug 2010

I think there are a number of distinct concerns rolled up in your statement. One is the fear that OIF is ‘messing with mother nature.’ Many people feel that humans simply can’t get anything right, and that we if we try to fix what we’ve already broken, we’re likely to make it worse. This is an unscientific attitude, and one that I think also fails to appreciate some of the unique aspects of this concept.

I think that entrepreneurs by nature love big challenges. We like to find opportunities where key technologies, services or business transformations can make a profound difference to the world. We understand that the missing ingredient we provide is the vision and the sheer will to make those transformations happen. We are perhaps at our best when the odds are against us, and when most people say we’re crazy.

Second, nature has already done more aggressive iron fertilization at scales much larger and for periods much longer than we are contemplating. During the last million years on at least five or six separate occasions between the major ice ages, natural iron inputs to the ocean increased by many times what they are now for thousands of years at a time. Productivity (i.e. plankton) increases appear strongly correlated with these times of increased iron. A recent paper by Cassar, et al this year has linked nearly 40ppm of the 80-100ppm swing of carbon in the last interglacial to increased iron enrichment of ocean waters by aerosol and other transport mechanisms. If iron fertilization simply removes nutrients that would have eventually been used elsewhere, then you would not have seen sustained productivity increases in the paleo record. Where we are now is a result of all of these previous episodes–and more than likely this will happen naturally again in the future, whether humans do it on purpose or not.

First, the key science questions that will to be asked of this next generation of experiments need to be asked. We will be proposing a series of science workshops with the community this year to help facilitate that. One of the conferences will be on long term modeling. Another will be on measurement and verification techniques. We will be announcing these over the next several months.

Tell me a bit more about the concept of ocean fertilization and how it could abate C02? Why iron?

The IPCC defines permanence as at least 100 years, so we will likely use this definition–but ultimately the carbon market will decide what that number is, not us. Keep in mind that significant amounts of carbon are stored for timeframes which are shorter as well, i.e. 75 years, 50 years, etc. This timeshifting of carbon is meaningful and helpful as well, but we won’t claim credit for this. Also, the minimum (i.e. 100 years) is just that, the minimum. Much of the carbon will be stored for much longer–hundreds to even thousands of years.

Photosynthesis uses freely available sunlight to convert CO2 to organic material, which higher level organisms consume directly or which sinks into deep waters of the ocean to be sequestered for up to 1000 years. Clearly we need to lower our emissions dramatically, and immediately, but if atmospheric CO2 that we have already put into the atmosphere is ever to decline, it will be photosynthesis that eventually does the work.

Long term if this is to be meaningful it will need to be accepted in regulated markets, in the short term the voluntary market can help provide the bridge financing to get us there. We think the Voluntary Carbon Standard (VCS) is probably the best current standard, but there are others as well. We’ll target as many standards as appropriate. The methodology we are currently developing is designed around the UN Clean Development Mechanism (CDM) specification–though since it takes place in the middle of the ocean it will never qualify for those credits without changes to the regulatory framework.

Can you go into some more detail on the questions of permanence, always a major concern in new carbon reduction methodologies.

And of course, when do you expect to be able to offer credits off of this platform, now that the VCS has been released?

So this process is kind of like planting trees, except in the ocean?

You intend to sell carbon credits based on this process. What standard will you use, and who do you expect will be the likely buyers?

Over the last billion years, phytoplankton (the micro algae that grows ubiquitously in the ocean) have helped to concentrate over 80% of all mobile carbon on the planet into the deep ocean. This process is referred to as the Biological Pump, where after plankton bloom, mature and die, they sink to the deep ocean, carrying carbon along with them. The deep ocean recirculates over very long time periods. The lag between downward flux and eventual recirculation creates an extremely effective trap. This process is probably easily 20-30x more effective at storing carbon than plant growth on land, which returns most carbon back to the atmosphere on short time scales (10-100 years).

A few years ago, I drove from here down to Buenos Aires. Somewhere along the way, I think I woke up and really fully realized that there were some extraordinary challenges out there facing us that were much more pressing than most people had been giving them credit for. Challenges that were much more important than whether people could book their travel online, for instance. GetThere was a powerful lesson to me that I could set my mind to something and achieve it, but it was also a little numbing at times too–sometimes I wondered just exactly what I was really contributing to the world.

How will you verify that the abatement is happening?

We have just received the first draft of the methodology back from Ecosecurities and DNV (Det Norske Veritas) is in the process of a formal assessment. After their comments, and possible revisions, we will submit the methodology to the VCS steering committee. They have told us they will require a 2nd formal review by a qualified verifier, after which it would qualify to be accepted as a VCS methodology.

There are further nuances which are important to account for, such as how much carbon really ends up coming out of the atmosphere to replace that which is being used at the ocean’s surface. Also, we will need to model the impact on nutrient stocks before they are replenished via deep winter mixing, etc. There many important other details, but this probably illustrates the basic concept.

Dan, your OIF approach is certainly exciting given the scale and low cost of the potential CO2 abatement, and I wish you the best. It is certainly not a easy task.

What is different about what is happening now is that the demonstrations of OIF will be larger, focused on different questions and also funded in part by the private sector. The carbon market is the mechanism that the world has chosen to fund emissions reductions and carbon mitigation, and so if OIF can be an effective way to safely remove CO2 from the atmosphere, that will probably be financed via the carbon market.

Our Chief Science Officer, Dr. Margaret Leinen left NSF in January. She was the head of Geosciences there and managed a $700M research budget. Her research career was in paleoceanography and biogeochemistry. Our Science Advisory Panel includes people such as Dr. Rita Colwell, the former Director of NSF, Dr. Tim Killeen, the Director of the National Center for Atmospheric Research and the recent President of the American Geophysical Union, Dr. Bob Gagosian, the former President of Woods Hole Oceanographic Institute, Dr. Tom Lovejoy, the President of the Heinz Center, and so forth.

First, this is already happening. Iron naturally fertilizes phytoplankton blooms–and these are the largest source of carbon sequestration happening as we speak. About three billion tons of CO2 is stored safely at depth in the ocean every year, and has been for a long time. Iron is a benign mineral. It in and of itself is simply not harmful.

The cleantech sector has developed as a major player in the fight against climate change. One of my friends, Dan Whaley, has founded a company called Climos to attack global warming in a new way, sinking massive amounts of carbon into the ocean depths using ocean iron fertilization. The approach has seen significant scientific study, but as he acknowledges, still has a ways to go to prove its effectiveness. That is where Climos comes in. The exciting part is the sheer scale of the potential carbon sequestration (on the order of a billion tons) and the low cost (possibly on the order of $5 to 7 per ton, according to Dan). Dan and Climos believe that they can use iron fertilization to sequester tremendous amounts of carbon, play a big part in reducing global warming, and use the carbon trading markets to finance the projects. I was also intrigued to learn more from Dan given the quality of the companies, like DNV and Ecosecurities (LSE:ECO.L), that Climos is working with to help design the carbon abatement methodology, and the care that Climos is taking to understand the environmental science. Like our own efforts in carbon, Dan believes in science and standards first. (On a personal note, I do not have a lot of choice in that matter, as my wife is an environmental scientist and statistician.) As a result, we asked Dan to do an interview with Cleantech Blog and tell us how they believe harnessing the power of the sea can play a big role in the fight against climate change.

Many people question the value of ‘timeshifting’ carbon. They wonder if we’re creating a problem for ourselves later when this carbon comes back. There are several important things to consider here. First, we really have no other options–other than emissions reductions, which are important–but really separate. There is no other way to ‘dispose’ of the carbon that we’ve put up in the atmosphere already. Nature timeshifts carbon–at some point, nearly all carbon will see the atmosphere again, the question is on what timeframe. The effectiveness of sequestration in the ocean is the reason that the majority of ‘mobile’ carbon has ended up there over time. Second, this approach gives us time to address our emissions problem. People have likened this to a concept called ‘oscillation damping’, where if you have a pulse that takes time X (as in the number of years we have been adding too much CO2 to the atmosphere) then it may take you 2X or 3X or 4X to ‘dampen’ that pulse, depending on its amplitude. So if we’ve been creating this problem for 100 years, and it takes us another 25 years to solve, then we may have to mitigate for several multiples of that. This is an unscientific quantification, but perhaps a useful illustration–and I think it also serves to highlight what a huge challenge we have ahead of us.

DNV, or a company like that, will be involved in validating the Project Design Document (PDD) after we select a specific operating site, and before we actually go to sea. They will also come on the cruise to provide direct verification of the results.

Dan, you are one of the new class of technology entrepreneurs who is moving into cleantech. Can you share some of your background, and why you chose carbon?

Putting this to practice, if you sink carbon past water that hasn’t seen the surface for 300 years, and if you know the directionality of circulation in that place in the ocean, you can be fairly sure that this carbon won’t see the surface for at least 300 years moving forwards. This is how we understand permanence in addition to quantity.

You mentioned you approached the problem from the science, standards and measurement & verification end first. That’s an approach I definitely agree with. Can you go into some more detail? I know you had mentioned working with DNV, among others.

The permanence of storage is measured in choosing the depth we place the sensors at. This depth is determined by looking at what is called the ventilation or residence time of water at difference depths in the project area. Because the oceans circulate so slowly, most of the world’s water mass, in fact the majority, has not seen the surface since before fossil fuels began being combusted in the late 1800s. I think that is a fairly surprising fact to most people. By sampling water at depth for signs of human activity which also have a known history, such as tritium from bomb testing in the 1950s or from CFCs that began being released in the 1920s, oceanographers can tell how long any cubic meter of water has been away from the surface.

By contrast, the energy and environmental challenges we face as a species are exactly the kind of thing an entrepreneur likes to tackle head on. Plus it actually makes a difference whether we succeed or not.

Lastly, OIF will be done gradually, over decades. It can be stopped at any time.

We will also be asking other peers in the science community to help us evaluate and refine the methodology. They will certainly be the most important check. We expect it will be refined many times as measurement and modeling approaches improve.

Ocean Iron Fertilization (OIF) was first proposed nearly 20 years ago by an oceanographer here in California named John Martin, at the time he was the Director of Moss Landing Marine Labs. He was the first to discover that iron was the trace nutrient limiting photosynthesis, and hence primary production, in most of the world’s oceans.

Second, a comprehensive Environmental Impact Assessment needs to be performed by an outside party that reviews concerns in detail and against the peer-reviewed literature, identifying which are likely not an issue, which are questions of appropriate project design, and which need more study. We will be initiating this process over the next several months.

The key is to continue to explore this as a potential mitigation mechanism and to see whether it can be both effective and safe. Demonstrations run by scientists, and funded by the private sector which can deploy the capital required for the larger projects, are probably our best chance of this.

Many of these general activities are called for by a document we produced last year which we call a Code of Conduct. We think that it is vital that companies like ours operate in a scientific, responsible and transparent manner.

To quantify the carbon removed, we deploy a range of sensors, the most important of which are called “Neutrally Bouyant Sediment Traps” to measure the amount of carbon falling past a certain depth in the ocean. Identical measurements are taken both inside the project area as well as outside the project area–this gives us an idea of what would have happened if we hadn’t been there.

Up until now, it has been purely been a research effort, with cruises funded by public agencies such as the National Science Foundation. There are now a few companies proposing to do this, though the primary competitor, Planktos, appears to be winding down operations due to problems fundraising. We decided to pursue this because we feel like this is one of the largest potential tools mankind might have to address global warming. Perhaps our primary differentiator is that we want to make sure that if this is done, it is done credibly and scientifically.

Aren’t you worried about the impact on the environment on “adjusting” ocean nutrients? I know that has been a concern of some environmental groups.

In 1995 I founded the first company to commercialize travel reservations over the net, GetThere.com. We went public in 1999 and sold to Sabre in 2000. If you’ve booked a ticket on United Airlines’ website, you’ve used an example of the infrastructure we built.

A tiny amount of iron can stimulate a lot of phytoplankton growth. 12 publicly-funded, open ocean experiments over 15 years have shown this. The science community is now proposing the next generation of experiments, at moderate as opposed to small scale and potentially funded by private sources. We hope to answer the question just how much carbon is sequestered (not just grown), at what scale can this be done safely, and whether this can fit in to the market mechanisms that have evolved worldwide to fund the mitigation of carbon dioxide.

A number of things need to be done before larger demonstrations like the one we propose.

We think credits from OIF can be delivered for about $5-7 a ton long term. No one knows what the annual global capacity might be. Certainly three billion tons a year (CO2) are already being done naturally. It is possible that another billion tons annually might be able to be added to this number, but that is pure speculation. Some people have quoted numbers that are much higher than this, but I think that’s probably not a constructive exercise right now.

Who else is doing this and what exactly do you do differently as far as ocean fertilization goes?

The credits of course will be dependent on the successful completion of our first cruise. We expect this in 2009.

Yes, except it happens faster and the storage is more permanent. Forests store carbon in the form of standing biomass–in other words, you get storage for as long as the forest is managed and preserved. If it burns down, or gets harvested, a large part of that carbon is returned to the atmosphere. Also, if the tree dies and is not replaced, nearly all of that carbon is returned on short time scales (< 100 years). This is not to say that we shouldn't be planting trees. We should, and we are--the UN just finished planting a billion trees the week before the recent Bali conference. We need to be doing a lot more of that. Two of the most attractive aspects of ocean fertilization are low cost and large scale. Can you give us some insight into where ocean fertilization fits on the spectrum of cost and potential abatement levels?

After these processes are complete we will begin to structure our proposed cruise, and publish this ahead of time. This also involves applying for appropriate international permits, etc.

Neal Dikeman is a founding partner at Jane Capital Partners LLC, a boutique merchant bank advising strategic investors and startups in cleantech. He is founding contributor of Cleantech Blog, a Contributing Editor to Alt Energy Stocks, Chairs Cleantech.org, and a blogger for the CNET Cleantech Blog.

Other concerns are whether a change in the level of iron is potentially harmful, or whether the drawdown of existing macronutrients such as nitrates, phosphates and silicates (which is what the addition of iron triggers) could result in permanent shifts, or deplete productivity elsewhere–i.e. no net benefit. There are a number of answers for this.

Unisys to take care of D-Link customers

23 Aug 2010

Unisys–a global information technology services and solutions company–will provide service logistics and maintenance services for D-Link network device customers in North America. The support packages start at $49.99 and offers end-to-end networking and equipment coverage for managed switching, network storage, IP surveillance, and WLAN devices.

The company on Monday announced a partnership with Unisys Corporation to power its D-Link Care Support Packages–a flexible set of hardware maintenance services.

I’ve reviewed multiple wireless routers from D-Link. Part of the reviewing process involves “trying out” the support service of the vendor, and so far, I’ve been happy with D-Link’s customer support, which just got a boost.

D-Link says the partnership will allow it to dispatch certified networking experts within four hours of a call or the next business day, depending on the service package.

EnterpriseDB plops Postgres on Amazon’s ‘cloud’

23 Aug 2010

The company on Tuesday started taking invitations for a beta program for EnterpriseDB Cloud Edition that will launch in March. The final product should be available this summer, according to EnterpriseDB Chief Technology Officer Bob Zurek, who spearheaded the initiative.

EnterpriseDB has not announced pricing, but the company is looking at usage models in which customers pay for use of the database by the hour or by the month.

He argued that the offering will make EnterpriseDB more competitive against MySQL, the leading open-source database provider which is widely used by Web companies. MySQL was acquired by Sun Microsystems for $1 billion earlier this month.

The service works with clustering software from Elastra, which means that servers and storage are quickly brought online to meet changes in computing demand, he explained. It taps into Amazon’s Web services for hosted servers and storage, called Elastic Compute Cloud (Amazon EC2) and Amazon Simple Storage Service (Amazon S3).

Amazon already offers a hosted database, called SimpleDB, but Zurek said that its database is designed for transactions and industrial-strength applications.

EnterpriseDB has ported its Oracle-compatible PostgreSQL database to a new platform: Amazon.com’s hosted compute cloud.

Potential customers are either enterprises that have custom applications that run on EntrerpriseDB or Web 2.0 start-ups that only want to pay for computing power as needed, Zurek said. He said tests show that application performance over the Internet does not degrade substantially.

Iowa State research to give UAV jockeys a virtual

23 Aug 2010

The university’s Virtual Reality Applications Center (VRAC) team is working under a $4.2 million contract as part of the U.S. Air Force Research Laboratory’s effort to develop the “next generation control interface” for military UAVs. If successful, the real-time virtual view of the battle space will allow a single operator to control several UAVs simultaneously, all the while monitoring onboard instruments, cameras and weapons systems.

This approach inverts the typical paradigm for conveying information to UAV jockeys, according to VRAC. Because rather than augmenting the real-time camera picture with sensor generated information, the new interface works more like a virtual operating theater–one that’s constantly fed by a myriad array of spatial and temporal information sources.

(Credit:
VRAC)

A team from Iowa State University is using virtual reality technology to develop “immersive” ground control stations that will give operators of military unmanned aircraft (UAV) an overall view of their planes and the battle space they are flying over.

“We’re also developing and measuring the effectiveness of new human interface techniques, which will enable operators to effectively control multiple, semi-autonomous aircraft. Already, up to 230 persons can be interfaced to participate in the system simultaneously,” research leader Dr. James Oliver said in an interview with Space War.

The idea is to use novel eye-tracking and voice control technology to provide a shared, situational awareness interface, which robo plane crews can then monitor and interact with on large screen displays.

E3 2008 Toshiba is a lonely hardware vendor

23 Aug 2010

We’ve always liked the Qosmio line for its attractive designs and excellent build quality, and Toshiba has recently expanded the line to include its gaming laptops (now decked out in a fiery red chassis), which previously were part of the more pedestrian Satellite line. Stay tuned for a full review of this new X305, which we expect in the CNET Labs shortly.

It’s not exactly cutting edge, with an Nvidia GeForce 9700M graphics card and an Intel Core 2 Duo P7350 CPU, but at around $1,500, it’s a decent deal on a dual-purpose gaming and multimedia rig. Gateway has had a lot of success recently with similar midrange gaming systems designed for retail shoppers.

As one of the only PC hardware vendors at this year’s stripped-down E3 video game trade show, Toshiba at least hasn’t had to compete with bigger names such as Alienware and Voodoo for attention.

The company is here at the Los Angeles Convention Center to show off some of its latest laptops, including the just-announced gamer-friendly Qosmio X305-Q701–a 17-inch Best Buy exclusive. (Matt Elliott has previously blogged about Toshiba’s direct-sale version of the redesigned X305).

‘Wuthering Heights,’ Wikipedia in 5-minute chunks

23 Aug 2010

The free service would be perfect for people who are short on time and don’t mind digesting literature and information in 5 minutes at a time on their handheld.

DailyLit, which offers entire books over e-mail and RSS in daily serialized chunks every day, is now offering information from Wikipedia on various topics.

Each installment has a brief intro to a subcategory, such as Buddhism in the religions tour, and a link to the relevant Wikipedia page. Wikipedia’s content is available for such repurposing under the Creative Commons license.

The Wikipedia-based topics DailyLit is creating “tours” of major world religions (22 installments–compared with the 260 installments for Moby Dick), “Wine 101,” presidents of the United States, “Best Picture” Oscar winners, famous poets, famous women in history, Greek mythology, famous inventors, and wonders of the world.

(Credit:
DailyLit)

Hulu to offer lulu of a video selection

23 Aug 2010

Hulu is finally ready to make a public debut.

Nonetheless, the site that began five months ago with a meager menu of content is now offering a far wider selection of movies, current hit TV shows, as well as some syndication favorites.

The company is not going into this alone. Hulu said in a statement that it will offer free videos from more than 50 top broadcast and cable networks, movie studios and Web content providers when it launches.

The Internet video site created by NBC Universal and News Corp. is officially launching on Wednesday. Up to now the site has been accessible to people on an invitation-only basis. Here’s one surprise: the Hulu honchos didn’t come up with a better name.

Hulu will also offer NBA and NHL highlights and archived footage from past NCAA championship basketball games.

Among the feature films are The Usual Suspects, Requiem for a Dream, and Ice Age. Some of the TV shows that Hulu will offer include Dirt, The Incredible Hulk, Babylon 5, Studio 60 on the Sunset Strip, Welcome Back Kotter and The Dick Van Dyke Show.

While recent studies shows strong consumer interest in long-form online video, Hulu will become the most ambitious test yet of whether the public is interested in watching full-length movies and TV shows on the Internet.